CASE STUDY: Elite Thermal Engineering (ETE)




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About ETE: Elite Thermal Engineering

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Elite Thermal Engineering (ETE) was founded in 2005 to manufacture better thermal solutions for high energy laser cooling applications. They offer heat sinks and cooling plates for R&D and OEM customers in the high power laser market.


THE CHALLENGE:
Grow International orders
and market share without a marketing budget.

One of the biggest challenges for ETE was reaching a large audience of qualified customers without having a marketing budget. Trade shows and magazine advertising did not produce any measureable increase in orders and were too expensive. ETE needed a proven solution to grow their orders and increase their market share.

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THE SOLUTION:
Use a new e-Commerce sales channel
to sell directly to 12,000+ customers/month Worldwide.

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By joining the Laser Lab Source niche marketplace platform as a selling partner, ETE products were exposed to the 12,000+ monthly shoppers. ETE was able to post their products and sell directly to engineers and scientists around the World. Technical discussions were routed directly to/from the customer through the platform messaging system. Most of ETE’s orders involve customized mounting plates. The messaging system made the back/forth technical discussions fast and efficient for both sides. ETE controlled their own price quotes and product information. If a product sold through their e-Shop, a small fixed transaction fee was paid to Laser Lab Source.

THE RESULT:
30% increase in quotes & orders
and multiple orders booked through the LaserLabSource.

ETE has booked multiple orders from new customers Worldwide through their Laser Lab Source e-Shop since joining the marketplace in 2016. Their sales and market share are growing. According to Andrew Xing, CEO of ETE, “30% of our requests now come from our Laser Lab Source e-Shop. The quality of visitors to the Laser Lab Source Marketplace is excellent and the conversion rates to orders has been very good.”

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