CASE STUDY: Elite Thermal Engineering (ETE)

Elite Thermal Engineering (ETE) was founded in 2005 to manufacture better thermal solutions for high energy laser cooling applications. They offer heat sinks and cooling plates for R&D and OEM customers in the high power laser market.

One of the biggest challenges for ETE was reaching a large audience of qualified customers without having a marketing budget. Trade shows and magazine advertising did not produce any measureable increase in orders and were too expensive. ETE needed a proven solution to grow their orders and increase their market share.

By joining the Laser Lab Source niche marketplace platform as a selling partner, ETE products were exposed to the 12,000+ monthly shoppers. ETE was able to post their products and sell directly to engineers and scientists around the World. Technical discussions were routed directly to/from the customer through the platform messaging system. Most of ETE’s orders involve customized mounting plates. The messaging system made the back/forth technical discussions fast and efficient for both sides. ETE controlled their own price quotes and product information. If a product sold through their e-Shop, a small fixed transaction fee was paid to Laser Lab Source.

ETE has booked multiple orders from new customers Worldwide through their Laser Lab Source e-Shop since joining the marketplace in 2016. Their sales and market share are growing. According to Andrew Xing, CEO of ETE, “30% of our requests now come from our Laser Lab Source e-Shop. The quality of visitors to the Laser Lab Source Marketplace is excellent and the conversion rates to orders has been very good.”